L'Oreal Global Marketing Strategy Case Study Example | Topics and Well Written Essays - 5500 words

L'Oreal Global Marketing Strategy - Case Study Example Head-quartered in the Paris collective of Clichy, France, the L’Oreal Group is the world’s biggest beautifying agents and excellence organization. It has set up exercises in the field of beautifying agents, concentrated on hair-shading, healthy skin, sun stronghold, make-up, aromas and hair-care. It is energetic in the dermatological just as pharmaceutical fields. In the United States, it is the central nanotechnology duplicate right holder. As per a contextual analysis in the year 2005, the L’Oreal gathering, whose value was $18.89 billion, was proclaimed as the biggest and the best beautifying agents organization round the globe, with in excess of seventeen worldwide trademarks (Case Study, 2005). In addition, Business Week Inter-band overview positioned L’Oreal on the 49th situation in August 2004, since, its brands were esteemed at $5902 million. L’Oreal broadened its business in 150 nations by setting up marked down a wide scope of make-up, aromas, hair and healthy skin items to the two people. As supported by Morais, L’Oreal separates itself from different brands in view of its dependability after some time since it combines the twofold digit top-line development of a hot innovation organization with the primary concern solaces of an all around run bank (Morais, 2000). 2. The Marketing Process L’Oreal winds up in the circumstance of the most prosperous trademark as it fills in as the reason for recognizing openings so as to fulfill the unaccomplished client needs and requirements.... The mission of L'Oreal Group tries to bring to reality the inclination for people to look lovely and tasteful with time. This crucial consistently been of prime noteworthiness in for the organization. To the extent the showcasing speculations are thought of, albeit 90 percent of the ventures are represented by the interest in brand contacts, as of recently there hasn't been any instrument which permits the directors to recognize, a customer viewpoint, the most effectual arrangement of contacts wherein to contribute. Nonetheless, L'Oreal Group has portrayed a device which enables the brand proprietors and advertisers to distinguish and choose the vital contacts which are pertinent for a specific brand. In addition, so as to coordinate over these key contact focuses, L'Oreal conveys brand understanding through a significant and appropriate arrangement of shopper brand which experiences at least expense, however with maximal effect. Additionally, it centers around the measurements which can be utilized to illuminate an assortment regarding huge choices with regards to overseeing brand contacts. The fundamental advertising standards make it open for any business to make due in the market in an adequate path as it urges the businesspeople to apply them to parts of their day by day lives too (Jobber, 2007). In setting of the principal component of its showcasing procedure, it is the organization's unmistakable mastery of excellence that exists for the explanation that it puts stock in magnificence which is even more one of a kind and differentiated that any

Plant Biology Essay Example | Topics and Well Written Essays - 250 words

Plant Biology - Essay Example As per Jimmy Botella, an educator of Plant Biotechnology in University of Queensland, untraditional or hereditarily adjusted nourishments don't consequently mean they are dangers to people. This sort of adjustment previously existed decades prior. In any case, as indicated by Botella, there are more dangers to people brought about commonly or normal items, for example, torrent, jungle fever and loss of motion than GMOs. Cassava, a characteristic harvest, causes appendage loss of motion if not appropriately prepared. Hereditarily altered nourishments are believed to be danger by individuals who will not acknowledge changes, reluctant to get a handle on the advancement in innovation or essentially in light of the fact that they are â€Å"new.† Most of these individuals guarantee that these are inadmissible on the grounds that they are not normally delivered and a few cases these nourishments are not made by God. They can't logically demonstrate that GMOs are undependable or that these posture dangers to customers. Along these lines, in answer to the inquiry whether the United States Government ought to have an affirmation program for nourishments containing hereditarily altered fixings, I absolutely accept that accreditation program will enable the residents to be educated that GMOs are sheltered to eat and can flexibly the vitality required by our bodies. This affirmation program can take out the adverse reasoning or conviction of the individuals with respect to this sort of food if deductively demonstrated that GMOs are protected to eat and will pass the confirmation programs and

Hollywood

Hollywood Hollywood. 1 Community within the city of Los Angeles, S Calif., on the slopes of the Santa Monica Mts.; inc. 1903, consolidated with Los Angeles 1910. Most major film and television studios and their executive offices, once located in Hollywood, have moved to nearby areas and suburbs. Although many films are shot on location in cities and countries throughout the world, Hollywood remains the symbolic center of the U.S. motion-picture industry. Since the first film was made there c.1911, the community has come to signify the film industry in generalâ€"its morals, manners, and characteristics. Hollywood attracts large numbers of tourists. Points of interest include Hollywood Blvd., Sunset Strip, Mann's (formerly Grauman's) Chinese Theatre, and the Dolby (formerly Kodak) Theatre (site of the Academy Awards). In surrounding hills are the Hollywood Bowl, Griffith Park (with an observatory and planetarium), and the homes of film celebrities. The iconic Hollywood sign overlooking the co mmunity was originally (1923) an advertisement for the Hollywoodland real estate firm. It had it last four letters removed in 1949, and was redone in 1978. The Univ. of Judaism is in Hollywood. 2 City (1990 pop. 121,697), Broward co., SE Fla., on the Atlantic Ocean; inc. 1925. A popular retirement center and part of the Miamiâ€"Ft. Lauderdale metropolitan and resort area, Hollywood produces electronic equipment and building materials. Most of Port Everglades, the county's largest port with an extensive warehouse complex, is within the city limits. Gulf Stream Park racetrack and a U.S. navy ordnance laboratory are nearby. The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

The Organization s And Employee s Motivational Needs Essay

Apple Computer, Inc is an American multinational technology company that was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. Apple is the largest information technology company and the second largest mobile phone manufacturer. They design, develop and sell consumer electronics, computer software, and online services. For a company to be this successful, there had to be some intense and thorough training in areas such as: legal requirements, diversity, and employee growth. Therefore, we will look at some of the major components to their effective training plan and how it effects the organization’s and employee’s motivational needs. Legal Requirements of Training One of the most critical aspects of any training program are the legal requirements. There are three items to consider that will help minimize legal risk. Simply put, is the task ethical, unsafe or impractical. Teaching a practice or task that is unethical would more than likely violate multiple laws. The same goes for unsafe practices, this would leave the company wide open for law suites. Asking employees to do work that is impractical is another one that leaves the company vulnerable to legal retaliation. Another area to keep in consideration is compliance with governing bodies. If the industry is governed by an entity such as OSHA, FAA, DOT and so on, making sure the training falls within the boundaries of their limitations would be a key way to make sure allShow MoreRelatedSupervision And Motivation Go Hand1219 Words   |  5 Pagesmotivation go hand in hand in their theories. The supervisor needs to follow the theories of motivation to establish themselves as productiv e supervisors in human services. The supervisor has to recognize the different supervisory roles and apply them in the right situations. I will be discussing the important elements concerning the supervisory process and how they are influenced by the motivation theories. And I will discuss different motivational theories that correlate motivation and supervision. SupervisorRead MoreRelationship Between Leadership And Motivational Theories Essay1297 Words   |  6 Pagesrom many years researchers across the world are working hard to determine the relationship between leadership and motivational theories. Motivational concepts are important in order to understand leadership processes. It can be observed that most of these theories concentrate, primarily, on the significance of the behavior of a leader but in the process they either ignore or unconsciously sideline the impact of motivation. It is not possible to measure motivation directly; it has to be derived fromRead MoreMotivation and Conflict Resolution Essay753 Words   |  4 Pagesdetrimental to employee motivation. An essential part of motivating employees is fostering trust and providing job satisfaction. Effectively resolving conflict is critical to the success of the organization, but is only one aspect of employee motivation. There are motivational theories that help organizations understand workplace relationships, organizational behavior, and their effects on employee motivation. Improved knowledge of employee motivation and workplace conflict help organizations developRead MoreMotivation Theories Of A Diverse Workforce During Times Of Change Essay1696 Words   |  7 Pagesare many reasons why the motivational theories have generated so much discussion. In an organization motivation has been considered an important factor because employee motivation is considered essential for an organization s status within the business environment and the community. The two motivation theories selected for this paper is Maslow’s Hierarchy of Needs and Herzberg hygiene factors. The First Motivation Theory Maslow’s theory provides review of human needs. His model takes into considerationRead MoreLeadership And Motivation Theory Connection1251 Words   |  6 Pagesdirection, and motivation while operating to accomplish the mission and improve the organization (Schoomaker, 2007). The leaders in an organization use leadership styles that range from Charismatic to Transformational to motivate their subordinates to execute each task at a high level. They also use individual and organizational goals to establish an emotional connection between the individual, task, and the organization. The leader’s leadership style plays a vital role in keeping an individual focusedRead MoreMotivational Issues in the Workplace1033 Words   |  5 PagesMotivational Issues in the Workplace Motivational Issues in the Workplace Motivating employees has been one of management’s most important and most difficult duties. Successfully motivating employees is becoming very more difficult as organizations continually downsize, reorganize and reengineer themselves. What makes it even more difficult is the increases in workplace diversity. This paper will focus on Chrysler engineering and how fear is currently used to motivate employeesRead MoreOrganizational Behavior And Organizational Behaviour1644 Words   |  7 Pagesorganizational settings, the individual - organization interface, the organization, the environment surrounding the organization. In an organization each and every individual brings its own experience, managerial and effective skills. Classical Organizational theory:- Popovich (2010) said that in this theory, the concentration mainly goes in how an organization can be structured in effective manner. These three are believed to be major contributors of organization theory, Henri Fayol, Lyndall UrwickRead MoreHow Communication Affects Organizational Leadership1328 Words   |  6 PagesCommitment Within any organization the elements of leadership, motivation, and workforce commitment are inextricably meshed with the effectiveness of communication. Organizations develop their respective cultures through communication among leadership and with all employees, regarding their mission, values, and goals (Robbins Judge, 2007). Formal and informal leaders within organizations use communication to motivate others, and to create loyal and trustworthy employees. Such an organization is SouthwestRead MoreIntroduction. Sns Is A Marketing And Public Relations Company1544 Words   |  7 Pagesrelationships with individuals and organizations vital to their growth and development. It is therefore essential that the company provides an atmosphere of leadership, expertise and services that enhance the quality and effectiveness of client’s communications projects and programs. As such, an integral part of SNS achieving their goals centers on the company recruiting and employing a high ly qualified workforce. It is imperative that the company retains an engaged employee pool that will provide exceptionalRead MoreThe Importance Of Motivation And Its Outcomes1069 Words   |  5 PagesMotivation is one of the most important aspects of an effective organization. The saying, â€Å"happy wife happy life,† can help explain the importance of motivation and its outcomes in a comedic approach. If the â€Å"happy wife† is thought as â€Å"happy employees,† then the results would produce a more enjoyable and productive organization. This analogy is a way to think about how important the happiness of others can affect the big picture. Creating an environment and culture that is internally and externally

Could the US Government have prevented the Rwanda Genocide Free Essay Example, 2250 words

The Clinton Administration sought to escape involvement in Rwanda by continuing to deny that genocide was occurring. By not using the "g-word", as it was referred to at the State Department, the US felt it would not be obligated to act under the terms of the Genocide Convention (Stanton 7). A June 15 New York Times editorial noted that, "What really seems to worry the Clinton team is that talk of genocide may increase clamor for doing something more to stop it, especially since the US is a party to the Genocide Convention" (New York Times 1). However, even before June 15 a number of sources were already calling the atrocities genocide. Oxfam, the British aid agency, had termed the killings genocide by April 30, while Alison Des Forges of HRW wrote an editorial in which she termed the atrocities genocide and urged President Clinton to act. In her passionate plea, she advocated that if troops were found the US and other nations should pay the costs of the mission (Des Forges 154). Des pite these determinations that genocide was occurring, it did little to sway American policy. We will write a custom essay sample on Could the US Government have prevented the Rwanda Genocide or any topic specifically for you Only $17.96 $11.86/pageorder now While traditionally endorsing the pledge of "never again" the actions of the US and other states are incommensurate with respect to the atrocities that occurred in Rwanda in 1994, especially in light of the existence of the Genocide Convention. Though the Clinton Administration refused to label the slaughter genocide until June, there was early recognition in the US government that genocide was occurring. In fact, an April 26 intelligence estimate issued by Carl Pendorff termed the Rwandan massacres genocide (Stanton 7). Another US intelligence analyst noted in late April that, "The plan appears to have been to wipe out any RPF ally or potential ally, and thus raise the costs and limit the possibility of an RPF/Tutsi takeover†¦. No end to the unprecedented bloodshed is yet in sight" (cited in Ferroggiaro, 1). While discussions were ongoing in the State Department on how to respond to the "conflict", trepidation concentrated on the word "genocide". According to Gregory Stanton, the Legal Advisors Office in the State Department opined that officials should avoid using the word genocide because 1) the intent of the perpetrators could not be determined; and 2) doing so would oblige the US to do something (Stanton 6). Amnesty International USA reports that the decision from the Legal Advisors Office to refer to the atrocities merely as "acts of genocide" was undertaken in a bid to "first and foremost avoid negative public reactions triggered by the intervention in Somalia; but the second reason was to avoid the legal obligation to prevent genocide and to punish those responsible, as outlined in the Convention on Genocide" (cited in Cushman 328).

Life and Work of Miss Maria Montessori Free Essays

Maria Montessori was born in August 31, 1870. She was the first woman in Italy to receive a medical degree. She worked in the fields of psychiatry, anthropology education. We will write a custom essay sample on Life and Work of Miss Maria Montessori or any similar topic only for you Order Now She believed that each child is born with a unique potential to be revealed, rather than as a â€Å"blank slate† waiting to be written upon. Her main contributions to the work of those of us raising and educating children are; †¢Preparing the most natural and life supporting environment for the child †¢Observing the child living freely in this environment Continually adapting the environment in order that the child may fulfill his greatest potential — physically, mentally, emotionally, and spiritually The Early Years Maria Montessori was always a little ahead of her time. At age thirteen, against the wishes of her father but with the support of her mother, she began to attend a boys’ technical school. After seven years of engineering she began premed and, in 1896 became a physician. In her work at the University of Rome psychiatric clinic Montessori developed an interest in the treatment of special needs children and, for several years, she worked, wrote, and spoke on their behalf. Miss Maria as an Educationalist Maria lectures on the importance of educating disabled children at a national medical congress and at a national teacher’s congress in Turin, Italy. She travelled to London and Paris to study the work of earlier pioneers in this field, Jean Itard and Edouard Seguin. In 1898 Maria becomes a member of the National League for the Education of Retarded Children. Maria is appointed co-director with Dr. Giuseppe Montesano of the State Orthophrenic School (for mentally retarded children) in Rome. In 1898 Maria becomes a member of the National League for the Education of Retarded Children. Maria is appointed co-director with Dr. Giuseppe Montesano of the State Orthophrenic School (for mentally retarded children) in Rome . She leaves the Orthophrenic School in 1901 and returns to the University to study psychology and philosophy. The University of Rome appoints Maria as a lecturer in science and medicine, and she chairs the Department of Anthropology House of Children She was given the opportunity to study â€Å"normal† children, taking charge of fifty poor children of the dirty, desolate streets of the San Lorenzo slum on the outskirts of Rome in 1907. The news of the unprecedented success of her work in this Casa dei Bambini â€Å"House of Children† soon spread around the world, people coming from far and wide to see the children for themselves. Dr. Montessori was as astonished as anyone at the realized potential of these children: The Montessori Method Maria’s book, The Montessori Method, is published in Italian Anne George, an American, and goes to Rome to take Maria’s training course. The first American Montessori School opens in Tarrytown, New York; this is the result of great interest in a long article about Montessori that was published in the American magazine, McClure. Maria’s book The Montessori Method is translated into English. in1912. Maria visits the U. S. for the first time due to Sam McClure’s persuasion; there are already over one hundred Montessori schools in operation. Maria gives a lecture at New York’s Carnegie Hall on Dec. . The Montessori American Committee becomes the Montessori Educational Association under the direction of Mabel Bell (Alexander Graham Bell’s wife) as president. Spain’s first Montessori school opens. Success of Montessori’s Method Since her death an interest in Dr. Montessori’s methods have continued to spread throughout the world. Her message to those who emulated her was always to turn one’s attention to the child, to â€Å"follow the child†. It is because of this basic tenet, and the observation guidelines left by her, that Dr. Montessori’s ideas will never become obsolete. The potential of the child is not just mental, but is revealed only when the complete â€Å"Montessori method† is understood and followed. The child’s choice, practical work, care of others and the environment, and above all the high levels of concentration is reached when work is respected and not interrupted, reveal a human being that is superior not only academically, but emotionally and spiritually, a child who cares deeply about other people and the world, and who works to discover a unique and individual way to contribute. This is the essence of real â€Å"Montessori† work today. How to cite Life and Work of Miss Maria Montessori, Essays

Social Performance as a Business Strategy - MyAssignmenthelp.com

Question: Discuss about Social Performance as a Business Strategy. Answer: Background This business plan is about fashion boutique named Xenia Boutique operating in Australia. Xenia Boutique is a small boutique which is operating at the local level in Australia. Xenia Boutique is the start-up retail which is selling out fashionable clothing products to women. The boutique is located in Australia which is also famous as the tourist destination. The key objective of this boutique is to establish strong brand name with the effective business. This report provides an effective business plan for Xenia Boutique in order to meet the needs and demands of the customers (Hoskisson, 2009). Mission The mission of Xenia Boutique is to provide new way of fashion to female customers based on the quality and styles (Xenia Boutique, 2017). Business goals The business goals of Xenia Boutique are to differentiate itself from existing boutiques in the Australian market. This objective is achieved by providing stylish and quality clothing products to female customers. The basic objective of the boutique is to provide excellent shopping experience to the customers. So, Xenia Boutique is focused on providing the clothing products in all the size and shapes for women. Along with this, the aim is to make purchasing easy, efficient and affordable for the customers (Payne Holt, 2008). Marketing Market research Xenia Boutique targets female customers for its clothing products. The current population of Australia is 24.13 million and there are 54% women of total population. So, it is easy for Xenia Boutique to target women by providing them various types of clothing products in order to meet their demands. Women always seek for the clothing products those are comfortable as well as fashionable. Xenia Boutique targets tourists also as Australia is famous among travelers in all over the world. People come in Australia to spend their vacations and they enjoy shopping also. So, Xenia Boutique takes advantage from tourists (Schnaars, 2010). Market analysis Fashion boutique is profitable business in the retail fashion industry including various changing styles and demands of the customers. The reason is that customers always seek for the excellent shopping experience of the shopping. In current time, women are doing jobs and they want various clothes for all purpose like casual wears and business wears. So, demand of the clothing products among female customers is very high in the retail market (Preble Hoffman, 2009). In order to understand the requirements of the customers, Xenia Boutique has established in team so that feedback from the important customers can be gathered. Although, there are various established boutiques in the Australian market but Xenia Boutique is trying to establish strong brand image by its effective marketing strategies (Jones Hayes, 2008). Marketing plan Products Xenia Boutique has combination of various clothing products for women customers. The boutique provides wide range of clothes from selected fashion designers. Company is also using modern fashion trend by understanding the needs and requirements of the customers. Women are very conscious for their clothes so, for them boutique has business clothing, casual wear, formal wear and jeans. Along with this, boutique is also providing some accessories such as scarves, belts and hats. The boutique has set value based pricing structure which provides quality, customer services, style and easy access of products in order to attract the customers. Placement Currently, Xenia Boutique is marketing its products by the regional and local specialty shops in all over the country. Along with this, boutique is selling its clothing products by its website and the delivery charges are applied with the products. By selling the products through online stores, Xenia Boutique is able to reach more customers and market in an appropriate manner (Glowik Smyczek, 2011). Pricing policy Xenia Boutique has set the prices of the products by keeping the competition in the mind. The price range of Xenia Boutique is affordable and female customers prefer the price ranges of low to middle. Along with this, the boutique is following demand based pricing as it makes sure that company is able to develop excellent brand awareness, market share improvements and customers preferences for the brand. Along with this, market penetration strategy is also used by Xenia Boutique to keep the lower price for the clothing products and to attract more customers (Gruca Rego, 2009). ICT marketing and Promotions strategy Xenia Boutique promotes itself in variety of ways. Information related to company and products can be achieved on direct mailing, internet and direct contact. The promotional efforts of the company have aim to differentiate itself from the competitors in the market. Xenia Boutique relies on the personal contacts with the retailers in order to promote the products. This relationship is helpful for the company to convey the message to the customers including unique qualities of products and build relationships. Along with this, Xenia Boutique is also focusing on some promotional activities i.e. print advertisements, TV campaigns, web-based E-flayer, and social media advertisements. In the promotional tactics, boutique is following push strategy i.e. sales promotion to push the products towards media channels (Drummond, Ensor Ashford, 2012). Evaluation of marketing For Xenia Boutique, there is the need to draw unique marketing strategy in order to deal with competition in the retail industry. The boutique is not only manufacturing unique clothes but also promoting the products with unique strategy of marketing. For this manner, company should plan to establish strong partnership with other retailers in the Australian market. By the marketing message, logo and slogan, company is able to generate awareness about the clothing products among the customers (Dentchev, 2009). Along with this, Xenia Boutique is developing its strong connection in all the important places in the country. The partnership done by the company is beneficial in order conduct various events and target the consumers. Xenia Boutique is trying to expand its business in local community of Australia. The interactive advertisements in the local community include media coverage, direct mail marketing, print advertisement, and various campaigns. So, large amount of budget is allocate d for the print and broadcast media (Joshi, 2009). Operations Legal and licensing requirements In order to operate the business in Australian market, there is the need to fulfill some legal and licensing process. First of all, Xenia Boutique has business registration including Australian Business number (ABN), the Goods and Service Tax (GST), and Tax file number (TFN). In Licenses, Xenia Boutique has government licenses, permits, approvals, codes if practices, standards and guidelines in order to keep compliance responsibilities (Lymbersky, 2009). Organizational structure and staffing Xenia Boutique is the small business so; staff in the boutique is also small. Owners of the company has leadership role and they are also accountable for daily operations in the business i.e. buying raw material, inventory management, administrative duties and making efforts. Management philosophy is used by the company in order to develop responsibility and mutual respect. The environment and structure of the boutique increase the productivity of the business. Staff member of boutique are helpful in order to secure the sales, general maintenance of the raw material and customers services effectively (Farahmand, 2011). Xenia Boutique hires the employees and sales staff as the part time employees. The sales associates of the boutique are paid on hourly basis along with commission also. Along with this, bonuses and offers are also given to the staff members each year based their performance review annually. Staff members of boutique are focused on maintaining public relations in the re tail fashion industry (Cool Schendel, 2010). Insurance and security issues There can be various issues in the boutique business related to insurance and security. In the business, there can be issues related to information security, personal security, physical security, and health hazards. Further, there can be risks of fire hazards, visual inspection of premises, natural disasters, crime and employee training (Lee, 2009). Business premises In case of Xenia Boutique, the company is operating through online tools and website. Along with this, company has its stores also where customers can go and purchase their desired products. Location is critical to many businesses and in the fashion industry, location can wither make or break a business. Xenia Boutique has its location in Queensland which is the famous part of Australia for tourists. People come there to spend their vacations. So, it is clear that the business premises of Xenia Boutique are appropriate for the company to gain profit. Equipment required For the business of boutique, some equipment is required by the company. In order to run the business effectively and minimize the impact of risk, it is important to have proper equipments and supplies. On the basic level, there are some important equipments are stocks i.e. filing cabinet, a safe, printer, computer, scanner and shredder. In terms of equipments of sales, there is the need of cash register, shopping bags of different sizes, shopping baskets and carts, security mirrors and security systems. Along with this, there is the need of shelves, racks, POP displays, hangers and stereo system (Dant, 2009). Production processes The process of converting fabric into designer garments is described below: Design- This is the initial process from the designing phase. There are different and various patterns of clothing which are also related to the taste and preferences of the customers. This is done by contracted designers as they provide basic designs of the clothing products. On average, a designer provides 40 designs per month. Pattern making- Based on the selected design, pattern making are developed. Based on these patterns, fabrics are cut block printed, and processed accordingly (Seshadri, 2009). Stitching and finishing- The pattern making is further followed by stitching which can be done by outsourcing or house stitching. Labels are also attached with the clothing products in this process. Final phase is finishing in which products are checked in terms of quality control for the final presentation at the outlet. The garments are also tagged for the identification of prices, sizes, handling instructions and addresses etc (Mouncey Baker, 2009). Critical risks There can be various risks in the business of Xenia Boutique while operating the business in the retail industry. The risks are related fashion trends, inventory management, and business. Without proper raw material, boutique cannot be able to good quality clothing products. Further, there is another risk related to trend in the fashion market as they are continuously changing. One inappropriate strategy can damage the brand image of the company. Along with this, there can be risk related to marketing strategies. Clothing business must have effective and clear marketing strategies in order to target potential customers (Marcer, 2012). Financial projection Basic assumption and information Xenia Boutique has established its business as the fashion retailer in the clothing market. The company is providing quality fabric products to the female customers. General assumptions FY 2017 FY 2018 Short term interest rate 10.00% 10.00% Long term interest rate 10.00% 10.00% Payment days estimator 30 30 Collection days estimator 0 0 Inventory turnover estimator 8.00 8.00 Tax rate 25.00% 25.00% Expenses in cash 10.00% 10.00% Sales on credit 0.00% 0.00% Personnel Burden 15.00% 15.00% Analysis of financial forecasts Sales mix forecast Sales FY 2017 FY 2018 Sales $187,500 $286,118 Other $0 $0 Total Sales $187,500 $286,118 Direct cost of sales Sales $28,500 $28,500 Other $0 $0 Subtotal costs of sales $28,500 $28,500 Cash flow forecast Net Profit FY 2017 FY 2018 Plus: Depreciation $0 $0 Change in accounts payable $14,777 ($4,126) Current borrowings $0 $0 Increase or decrease other liabilities $0 $0 Long-term borrowings $0 $0 Capital input $0 $0 Subtotal $65,466 $128,193 Less: Change in accounts receivable $0 $0 Change in inventory ($11,875) $0 Change in other short term assets $0 $0 Capital expenditure $0 $0 Dividends $0 $0 Sub Total ($11,875) $0 Net Cash flow $77,341 $128,193 Cash Balance $77,341 $205,635 Projected profit and loss statement Profit and Loss Statement FY 2017 FY 2018 Sales $187,500 $288,118 Direct cost of sales $28,500 $28,500 Production Payroll 0 0 Other 0 0 Total cost of sales $28,500 $28,500 Gross Margin $159,000 $257,181 Gross Margin % 84.80% 90.04% Operating Expenses: Sales and marketing expenses Sales and marketing Payroll 0 0 Rent $12,100 $13,200 Travel $2,000 $2,000 Burglar Alarm $1,188 $1,188 Total sales and marketing expenses 0 0 Sales and marketing % 0.00% 0.00% General and administrative Expenses General and administrative payroll 0 0 Payroll Expense $13,200 $13,200 Payroll Burden $1,980 $1,980 Depreciation 0 0 Office supplies $220 $220 Utilities $10,080 $10,080 Insurances $876 $876 Telephone $1,080 $1,080 Total General and administrative expenses 0 0 General and administrative % 0% 0% Other expenses Other payroll 0 0 Advertising $5,027 $5,484 Loan repayment $6,820 $7,440 Inventory $28,500 $28,500 Accounting/Legal $4,800 $4,800 Total operating expenses $87,871 $90,048 Profit before interest and taxes $71,129 $167,570 Interest expense short term $3,544 $3,544 Interest expense long term 0 0 Tax Incurred $16,896 $41,006 Extraordinary items 0 0 Net profit $50,688 $123,019 Net profit/sales 27.03% 43.00% Owners personal assets and liabilities Assets Short-term Assets FY 2017 FY 2018 Cash $77,341 $205,635 Accounts Receivable $0 $0 Inventory $7,125 $7,125 Other short-term assets $0 $0 Total short-term assets $84,466 $212,760 Long term assets Capital Assets $0 $0 Accumulated Depreciation $0 $0 Total Long term assets $0 $0 Total Assets $84,466 $212,760 Liabilities and capital Accounts Payable $14,777 $10,652 Short term notes $35,444 $35,444 Other short term liabilities $0 $0 Subtotal short term liabilities $50,221 $46,096 Long term liabilities $0 $0 Total liabilities $50,221 $46,096 Paid in capital $18,299 $18,299 Retained earnings ($34,743) $15,945 Earnings $50,688 $123,019 Total Capital $34,244 $157,246 Total Liabilities and Capital $84,466 $212,760 Net worth $34,244 $157,264 Implementation timetable For implementing all the business operations and tactics, Xenia Boutique has made implementation time table. Time tale includes all the business activities i.e. setting up office, business plan completion, developing website and appointing of personnel. Implementation time table for Xenia Boutique is given below: Activity Starting date End Date Manager Concerned Department Business plan formation 1/7/2017 1/11/2017 Marketing Manager Marketing Department Office set up 1/11/2018 1/2/2018 - Owners Website development 1/2/2018 1/5/2018 Managers Information Technology department Hiring of the people 1/5/2018 1/7/2018 HR manager Human resource department References Cool, K., Schendel, D., (2010), 'Performance differences among strategic group members', Strategic Management Journal, 9(3) , pp. 207-223 Dant, S. P., (2009), Ownership Structure in Franchising: The Effect of Transaction Cost, Production Costs and Strategic Considerations, the International Review of Retail, Distribution and Consumer Research, 6(1), 5375 Dentchev, N., (2009), Corporate Social Performance as a Business Strategy, Journal of Business Ethics, 55(4), pg. 397 412 Drummond, G., Ensor, J. Ashford, R., (2012), Strategic Marketing: Planning and Control, (4th) London: Palgrave Macmillan Farahmand, N. F., (2011), Organizational marketing planning by management educated managers, African Journal of Marketing Management, 3(8), pp. 178-187 Glowik, M. Smyczek, S., (2011), International Marketing Management: Strategies, Concepts and Cases in Europe, Page 301, (4th), New York: Physica-Verlag Gruca, T. S. Rego, L. L., (2009), Customer Satisfaction, Cash Flow and Shareholder Value, Journal of Marketing, 69, 11530 Hoskisson, R., (2009), Business strategy: theory and cases. (6th), UK: John Murray Jones, R. M. Hayes, S. G., (2008), The UK clothing industry: Extinction or evolution? Journal of Fashion Marketing and Management, 8 (3), 262-278 Joshi, A. W., (2009), Continuous supplier performance improvement: Effects of collaborative communication and control: Journal of Marketing, 73(1), 133150 Lee, G. K., (2009), Relevance of organizational capabilities and its dynamics: What to learn from entrants product portfolios about the determinants of entry timing? Strategic Management Journal, 29, 12571280 Lymbersky, C. (2009), Market Entry Strategies: Text, Cases and Readings in Market Entry Management, (5th) Australia: Christoph Lymbersky Marcer, D., (2012), Marketing strategy: the challenge of the external environment. (5th) London, Washington: Sage Publications Mouncey, P. Baker, S., (2009), The market researcher's manifesto. International Journal of Market Research, 45 (4), 415433 Payne, A., Holt, S., (2008), Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing. British Journal of Management, 12 (2), pp 159 182 Preble, J. F. Hoffman, R. C., (2009), Competitive Advantage through Specialty Franchising, Journal of Consumer Marketing, 15(1), 6477 Schnaars, S., (2010), Marketing strategy: a customer-driven approach, (5th) Huntington, New York: Free Press Seshadri, S., (2009), Sourcing strategy: principles, policy, and designs, India: PHI Learning Pvt. Ltd Xenia Boutique, (2017), Xenia Boutique Blog News, accessed on 19th December 2017 from https://www.xeniaboutique.com.au/blogs/news

Assessing the Impact of Single Motherhood on Public Health

Does healthy food prevent obesity

Does healthy food prevent obesity Obesity has been a problem in the United States for some decades; it affects the population across all ages, and income: according to a report by Centers for Disease Control and Prevention 34 percent of American adults and 17 percent of American children are believed to be obese; the report further states that the condition is getting worse.Advertising We will write a custom essay sample on Does healthy food prevent obesity? specifically for you for only $16.05 $11/page Learn More Despite having an obesity policy and engaging in massive campaigns to educate the people on the dangers of being obese, a lasting solution seems not to have been gotten. One way that has been recommended by medical practitioners is healthy eating. This paper, in support of healthy eating as a remedy to obesity, discusses how eating healthy can be a solution to obesity. How eating health can resolve obesity issues in the United States Obesity is accumulation of body fat and weight t o a point that it can cause danger in the life of human being; it is caused by human eating and outdoor activities programs. When human being eats food with high fats and oils contents, they are increasing their fats intake that accumulated in the body. When fat has accumulated in the body, human beings risk the danger of suffering from obesity and other related complications. Junk foods have high fats content and when they are fed on, they result to high accumulation of fats in human body. Checking on what people eat is likely to reduce the chances of being obese; people should aim at eating foods with low food content. â€Å"Supermarket† foods, which are regarded as junks, and fast foods cause the most danger as far as obesity is concerned. They should be avoided at all lengths. Unhealthy food is all over in the United States, they come in different shapes and targets different ages and population in the country; when people eat the foods, they have the tendency of repeatin g the same in the future a factor that further threatens their health. The right food for a good health life is well-balanced food; every nutrient should be represented in the diet in a good position depending with the level of activities that a person is going to involve. Organic foods are highly recommended, they have low fat content thus they cannot lead to obesity. To instill the discipline of eating healthy, mothers should train their children on the right meals, at infancy; they should be kept off junk foods and in-organic foods as possible.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The current moves to genetically modified foods is also a major contributor to the growth of obesity among the Americans, the government should control their consumption. One reason why there are increased junk foods eating habits is the growth of fast foods and restaurants, the government sho uld ensure that these places of eating should be controlled. Other than eating healthy foods, the challenge can also be attached by a combination of eating healthy and engaging in a number of exercises (outdoor) activities. This will assist burning the calories of food and reduce chances of being obese. Conclusion Obesity continues to be a challenge to Americans; to get a remedy for the disease, the government, parents, communities, and patients should join efforts and promote healthy eating habits. At all lengths, junk foods and foods with high fat /oil contents should be avoided; the government has the role of controlling fast food and restaurants businesses. Parents should train their children right eating habits from infancy.

Frederick Wiseman and Michael Moore Research Paper

Frederick Wiseman and Michael Moore - Research Paper Example Michael Moore and Frederick Wiseman have been among the leading proponents of this genre, making their documentaries more commercially viable and theatrical-minded. Recent data from the British Film Institute indicates that documentaries released in the UK have increased in number every year in the past two decades. While only four documentaries were released in 2001, ninety documentaries were released in 2012. Since Michael Moore won the Cannes Palme d’or for Fahrenheit 9/11 in 2004, filmmakers arose to the fact that the documentary was commercially viable. This has been attributed to the dearth of realism that pushed a section of the audience towards authentic storytelling, whereas moving away from fictional plots and spectacular visuals. The ability for documentaries to fill the gaps left by investigative journalism, which is another reason for the interest in documentaries, has been embraced by Michael Moore and Frederick Wiseman in telling the story from their point of vi ew. ... This allowed the filmmaker to move away from voice-over narrations and embrace lived experience observation. This recording of the moment and its primacy changed documentary construction (Taylor 1). In his commitment as an observational filmmaker to represent real time, Wiseman presents scenes that show time as lived sans the straightforward nature of voice-overs. Wiseman turned to the Silent Ear’s continuity tradition, building a story that possesses a strong arch while also building scenes with resolution and continuity that push this story arc forward (Films 1). He uses the cutaway in High School to maintain progression of a logical dialogue between Michael and Dr. Allen when Michael refuses to accept the punishment handed to him. Using cutaway to Allen’s ring, Wiseman is able to condense a portion of this conversation. The condensing technique also happens between a couple of edits where Michael is seen standing before he is seen standing, almost inexplicably. While it is possible to see that Michael has changed his position by doing a camera analysis, the same cannot be deciphered from the conversation, as Wiseman is able to assure continuity. Wiseman links two separate moments for dramatic action and time, as well as to convey what he had understood from the different scenes (Films 1). Similarly, Wiseman uses the same technique in Domestic Violence in order to condense conversation and time. In this case, cutaway works to trim stories and shape them while also maintaining the meaning and impact that the filmmaker intended to convey (McGavin 1). He also uses this technique in order to surprise the audience. In Domestic Violence, particularly in the second half, he allows more time for story development with the camera focused in

Economics Indicator Paper and Graph Essay Example | Topics and Well Written Essays - 500 words

Economics Indicator Paper and Graph - Essay Example From the diagram above it is clear that the number of houses have increased from the 1940 until it reached a peak in the 1970, from the 1970 to day to the number of houses built has declined over the years. From the above diagram it is clear that interest rates have declines from 1999 until 2004 where interest rates have risen to date, interest rates are the cost of borrowing funds and therefore with the increase in interest rates means that les houses are built or the demand for houses has declined as the cost of funds increase with interest rates. Keynes emphasised the importance of the level of interest rates on investment levels, according to Keynes when interest rates were high then the level of cost of funds was high and the level of investment would be low, if interest rates declined then the level of investment would rise, therefore according to Keynes the interest rate investment relationship can be simplified in the following graph. The classical theorist also recognise the importance of interest rates in the determination of the investment levels, however classical theorist also show the importance of the interest rates as a tool used by the government to fine tune the economy of a country, the interest rates are increased to reduce money supply in the economy in order to avoid inflation. The housing industry is more at home with the classical theories, classical theorist were referred to as classical theorist because any economic theory developed after them have borrowed a leaf from them, they are also referred to as classical because of their unquestionable explanation of economics and because they brought order into economic enquiry. The construction industry in California therefore has been affected by interest rates, interest rates affect the level of investment, when the interest rates affect the investment level then they affect the supply side, further the interest rates also

Black History Project Ferdinand Lewis Alcindor Jr Cultural Studies Essay

Black History Project Ferdinand Lewis Alcindor Jr Cultural Studies Essay On April 16, 1947, Ferdinand Lewis Alcindor Jr. was born in Harlem to Cora Lillian and Ferdinand Lewis Alcindor Sr. Who knew that he would grow up to be one of the greatest basketball players in the history of the NBA. He is more recognized by his changed name, Kareem Abdul-Jabbar. Abdul-Jabbar was raised in Manhattan and did not live a wealthy life. His mother, Cora Lillian, worked as a department store price checker and the father, Ferdinand Lewis Alcindor Sr., was a transit police officer and a jazz musician. He weighed at 12 pounds and 10 ounces at birth and was twenty-two and a half inches long. (http://en.wikipedia.org/wiki/Kareem_Abdul_Jabbar) His grandfather was of Trinidad descent and was 68 tall and his father was 62 tall. Even his mother, who was of Cherokee descent, was 511 tall. His parents raised him to be Catholic (however he later converted to Islam) and he was enrolled in St. Judes Elementary in Washington Heights. He was one of the only two African Americans in the grade school. Abdul-Jabbar was then transferred to Holy Providence Boarding School in Cornell Heights, Pennsylvania in the fourth grade. The student population in the school numbered only 40 male students, all of whom were African American. Abdul-Jabbar was a hardworking child and an honor student, which made him seem unlikeable by other students. He hardly fit with the crowd in school so his parents brought him back to New York City when he completed the fourth grade. (http://sports.jrank.org/pages/23/Abdul-Jabbar-Kareem-Childhood-Big-Man.html) Abdul-Jabbar considers many people to be his heroes and inspired him to pull through whenever he went through tough times. When he was a boy, he and his mother used to listen to baseball on the radio. His favorite team was the Brooklyn Dodgers and his favorite player was Jackie Robinson who ended almost sixty years of segregation in sports. Abdul-Jabbar admires his courage, grace, and patience the most because it inspired him to utilize those qualities not only in daily life, but as well as when he entered the realm of professional sports. (http://kareemabduljabbar.com/giantspages/favspages/heroespages/02bjrobinson) Other heroes that have helped Abdul-Jabbar through his times of hardships include Malcolm X, Harriet Tubman, and Dr. Martin Luther King Jr. (http://kareemabduljabbar.com/giantspages/favspages/kajheroes) Abdul-Jabbar got hooked on to basketball at a very early age. In Manhattan, Abdul-Jabbar spent his time with his friends playing basketball at a local playground called the Battlegrounds at Amsterdam. At Holy Providence, he also spent time during recess periods playing peach-basket basketball. He improved greatly playing on the courts of Philadelphia and when he finished the eighth grade he was well-respected in the sport. His frame, at the time, of 6-feet-8-inches provided a great advantage towards other players he faced. He was able to go to Power Memorial High School by scholarship in 1962, where he played for the varsity team for four years. Abdul-Jabbar led the varsity team with the influence of Coach Jack Donahue to a 78-1 record and two national championships. He made the all-city team for each of his four years of high school, and there he set a New York City record for the most points scored by a high school player, as well as the most rebounds. (http://sports.jrank.org/page s/23/Abdul-Jabbar-Kareem-Childhood-Big-Man.html) Also with a scholarship of his choice, Abdul-Jabbar played for the UCLA Bruins from 1966 to 1969 under Coach John Wooden. Abdul-Jabbar led the Bruins to a three-year record of an outstanding 88 wins and only two losses. He acquired many accolades in his college career which made him very noticeable and recognizable to other players and teams. He was awarded Player of the Year twice for 1967 and 1969, three-time First Team All-American, played on three NCAA Basketball champion teams, honored as the Most Outstanding Player in the NCAA Tournament three times, and became the first-ever Naismith College Player of the Year which was renamed as the Oscar Robertson Trophy. Abdul-Jabbar became the only player to win the Helms Foundation Player of the Year. The most well-known college game of Abdul-Jabbar was on January 20, 1968 when he and the UCLA Bruins competed against the Houston Cougars in the first-ever nationally televised regular season college basketball game. At the Houston Astrodom e, over 50,000 fans witnessed the event live as Houston managed to defeat UCLA as a final score of 71-69. Abdul-Jabbar suffered a scratch on his left cornea during the game which definitely contributed to the lack of an adequate performance from the player. From then on, he wore his signature goggles for protection for his eye was still not 100% healed. Abdul-Jabbar then was drafted in the 1969 NBA Draft by the Milwaukee Bucks where he began his path to superstardom in the field of professional basketball. (http://en.wikipedia.org/wiki/Kareem_Abdul_Jabbar) The multimedia file portrays the final seconds of the 1974 NBA Finals. Two blockbuster teams, the Celtics and the Bucks, went head-to-head in an epic contest. The video shows the legendary Kareem Abdul-Jabbar performing his signature skyhook shot over Henry Finkel to give the Milwaukee Bucks a 102-101 win in a double overtime. (http://www.youtube.com/watch?v=Bd-iBiz49h8) The skyhook shot was what Abdul-Jabbar was known for because it was very difficult to block. This was because the shot put his 72 frame between the basket and the ball. Only a few players even accomplished in blocking the skyhook shot. This win over the Celtics would send the series into a seventh game. A similar shot was used in the 1987 NBA Championship by Magic Johnson. Johnson referred it as the baby hook in reference to his good friend and teammate. (http://en.wikipedia.org/wiki/Hook_shot) A greater advantage for Abdul-Jabbar was the fact that he can do the skyhook with either hand. This made him even more diffi cult to defend. According to Abdul-Jabbar, the skyhook shot was the only shot I could use that didnt get smashed back in my face. (Kareem 112) Abdul-Jabbars professional career began when he was picked by the Milwaukee Bucks as a coin-toss over the Phoenix Suns. His place in the team enabled the 69-70 Bucks to achieve second place in the NBAs Eastern Division. He was ranked second in the league of scoring and third in the league of rebounding; for that, he received the award of NBA Rookie of the Year. In 70-71, Milwaukee then went on to record the second-best record with 66 wins. During his career in the Bucks, Abdul-Jabbar was awarded three NBA Most Valuable Player Awards, two scoring titles, and the NBA Championship. He played for the Milwaukee Bucks for a total of six seasons. In 1975, Abdul-Jabbar was drafted by the Lakers and he then began to actually step up his game even further by training harder and doing everything he can to improve his weaknesses. To develop a greater flexibility, Abdul-Jabbar began yoga in 1976 and was also known for physical fitness regimen. Throughout his entire career, Abdul-Jabbar acquired numerous accolades including a total of 38, 387 points, 17, 440 rebounds, and 3, 189 blocks. He has awarded six NBA Championships, six NBA MVPs, nineteen NBA All-Stars, two NBA Finals MVPs, ten All-NBA First Team Selections, five All-NBA Second Team Selections, five NBA All-Defensive First Teams Selections, six NBA All-Defensive Second Team Selection, 1970 NBA Rookie of the Year, 1970 NBA All-Rookie Team, participation in the NBAs 50th Anniversary All-Time Team, three NCAA Mens Basketball Championships, three NCAA Basketball Tournament MOPs, Naismith College Player of the Year, and a two-time USBWA College Player of the Year. (http://en.wikipedia.org/wiki/Kareem_Abdul_Jabbar) His total stats add up to the following: games 1560, games started 625, minutes played 57446, field goals 15837, field goal attempts 28307, field goal percentage .559, three-point field goals 1, three-point field goal attempts 18, three-point field goal percentage .056, free throws 6712, free throw attempts 6712, free throw percentage .721, offensive rebounds 2975, defensive rebounds 9394, total rebounds 17440, assists 5660, steals 1160, blocks 3189, turnovers 2527, personal fouls 4657, and points 38387. (http://www.basketball-reference.com/players/a/abdulka01.html) Abdul-Jabbars NBA career lasted twenty long years, from 1969 to 1989. His talent was quickly recognized by his outstanding performance in college when he played for the UCLA Bruins. Abdul-Jabbar was a large star with many loyal fans. Many Abdul-Jabbar fans wore his signature goggles when attending the games to show their support for the player. Abdul-Jabbar announced his retirement on June 28, 1989, and during his final season, every team in the NBA gave him gifts including a yacht with the words Captain Skyhook on it. Abdul-Jabbar has served as an assistant coach for the LA Lakers since 2005. He is also interested in acting because of his fame through basketball. He made several television and film appearances including the sitcoms Full House, Everybody Loves Raymond, and The Fresh Prince of Bel-Air. (http://en.wikipedia.org/wiki/Kareem_Abdul_Jabbar) Abdul-Jabbar is a large advocate and supporter of helping the Muslim youth. He understands how many young Muslims face numerous acts of discrimination and negative stereotyping because of their religion. He advises them to simply explain how the religion of Islam has affected their lives positively. He relates the situation of the Muslims to the experience he went through as an African-American in the United States. Abdul-Jabbar explains that fanatics have taken over the stage and made Islam seem to be fanatic, when really it is the complete opposite since Muslims benefit every day from the morals and ethics the religion teaches. He says that the youth must be motivated and must not give in to the demeaning and demoralizing acts others do to discriminate Muslims. (http://kareemabduljabbar.com/?p=1156#more-1156) The primary type of charities Abdul-Jabbar supports are the ones that mainly promote cancer and leukemia. This is the case because Abdul-Jabbar himself is diagnosed with a rare type of leukemia. (http://kareemabduljabbar.com/?page_id=74) He discovered his condition when he suddenly began to feel odd sensations such as hot flashes and sweats on a regular basis. When he took an exam at the UCLA Medical Center, the doctor informed Abdul-Jabbar that his white blood cell count was excessive and the doctor diagnosed him with leukemia. However, the disease is not too serious for it can be treated and he can live a full, productive life. According to Abdul-Jabbars doctor, the disease tends to initially diagnose people in their mid-to-late 60s and typically affects males more than females. (http://sportsillustrated.cnn.com/2009/basketball/nba/11/10/abdul-jabbar-leukemia.ap/index.html) Abdul-Jabbar is the head of the Skyhook Foundation as well. The organization empowers childrens lives by not only motivating and inspiring them in sports but as well as in the importance of education. (http://kareemabduljabbar.com/?page_id=1187) Abdul-Jabbar has been described to have a very shy and introverted personality. He always wore very formal attire when attending any event or occasion such as a suit or a tuxedo. Abdul-Jabbar explains that he is always uncomfortable when speaking to reporters and describes them as scurrying around like cockroaches after crumbs. At games, he has been described as an arrogant player; however, his performance at games certainly backs up his arrogance. (http://sports.jrank.org/pages/24/Abdul-Jabbar-Kareem-Spiritual-Journeys.html) In his private life, he has been described as a person with little words; however he is a very hardworking individual. Abdul-Jabbar married Habiba Abdul-Jabbar, but divorced in 1978. He had two daughters named Habiba and Sultana and one son named Kareem Jr. with her. Kareem Jr. also hopes to follow his fathers footsteps to professional basketball. He has two sons, Amir and Adam, with another woman named Cheryl Pistono. (http://en.wikipedia.org/wiki/Kareem_Abdul- Jabbar) Abdul-Jabbar considers fellow basketball player Magic Johnson as one of his closest friends. Johnson respects Abdul-Jabbar so much that he performed the sky hook shot as the final shot instantly before the buzzer to win the 1987 NBA Finals as a form of gratitude towards his great friend. (http://en.wikipedia.org/wiki/Hook_shot) Abdul-Jabbar considers Coach Donahue for the Power Memorial High School and Coach Wooden for the UCLA Bruins to be his biggest motivations. The two coaches are the ones who really pushed Abdul-Jabbar to the limit for him to achieve and reach the success he dreamt of. (http://en.wikipedia.org/wiki/Kareem_Abdul-Jabbar) Abdul-Jabbar said that his entire life turned for the better when he converted to Islam. The religion has taught him how having good intentions for things can bring good things to life. He is a rather honest, truthful, and quiet individual. (http://kareemabduljabbar.com/?p=1120#more-1120) Abdul-Jabbar is not very involved in the field of politics; however, he is a very strong supporter for helping the Muslim youth against discrimination. He has been known to only speak English because his parents were occupied with their profession. (http://en.wikipedia.org/wiki/Kareem_Abdul-Jabbar) Kareem Abdul-Jabbar is considered a very good role model because he had a poor life. His perseverance and determination brought him to where he is today. His path to a successful career in the NBA can be an inspiration for many. This proves that nobody is crazy if they simply want to dream big. Pictorial http://iggyvibal.files.wordpress.com/2009/11/kareem_abdul_jabbar_skyhook.jpg Abdul-Jabbar Going For His Signature Sky Hook Shot (http://images.google.com/imgres?imgurl=http://iggyvibal.files.wordpress.com/2009/11/kareem_abdul_jabbar_skyhook.jpgimgrefurl=http://iggyvibal.wordpress.com/2009/11/11/jabbar-has-rare-form-of-leukemia/usg=__y-8q8ZOQfx6QwCuSV_EvdRxMSLA=h=517w=414sz=53hl=enstart=1tbnid=FYBmKMiJF1OtcM:tbnh=131tbnw=105prev=/images%3Fq%3Dkareem%2Babdul%2Bjabbar%26gbv%3D2%26hl%3Den) http://www.b-sidenation.com/images/bsidepics1/kareem%20abdul-jabbar1.jpg Abdul-Jabbar Setting Up To Shoot (http://images.google.com/imgres?imgurl=http://www.b-sidenation.com/images/bsidepics1/kareem%2520abdul-jabbar1.jpgimgrefurl=http://www.b-sidenation.com/gpage5.htmlusg=__uG1p7g3eWDGTIVcR_JGacc01MCQ=h=421w=319sz=77hl=enstart=11tbnid=Csr1xJcsgXPoUM:tbnh=125tbnw=95prev=/images%3Fq%3Dkareem%2Babdul%2Bjabbar%26gbv%3D2%26hl%3Den) File:Kareem Abdul Jabbar crop.jpg Abdul-Jabbar in the White House (http://en.wikipedia.org/wiki/File:Kareem_Abdul_Jabbar_crop.jpg) File:Kareem1vl1.jpg Abdul-Jabbar at a Book Signing (http://en.wikipedia.org/wiki/File:Kareem1vl1.jpg) Kareem Abdul-Jabbar shoots a sky hook over Xavier McDaniel.JPG Abdul-Jabbar Shoots a Sky Hook over Xavier McDaniel (http://lakers.topbuzz.com/gallery/v/kareem-abdul-jabbar/Kareem+Abdul-Jabbar+shoots+a+sky+hook+over+Xavier+McDaniel.JPG.html)

Benefits of being a Vegetarian

Why does one become a vegetarian? Is it because of the health benefits, animal rights, or maybe something else? Although animal activists, religious reasons, and money reasons are a large reason why people choose to become a vegetarian, health factors are also a large reason why people chose this lifestyle. Today, six to eight million adults in the United States do not eat meat, fish, or poultry, according to a Harris Interactive poll commissioned by the Vegetarian Resource Group, a nonprofit organization that disseminates information about vegetarianism (Harvard, 2009).Everyone has it in their mind that vegetarians are so much healthier than meat-eaters, but is it really true? Why would cutting meat out of one's diet really make that much of a difference? Vegetarians do tend to lead a healthier lifestyle, because they plan meals intently, making sure their meals contain all of the vitamins and nutrients they need.According to Betty Kovacs, a registered dietitian, â€Å"Most America ns of all ages eat fewer than the recommended number of servings of grain products, vegetables, and fruits, even though consumption of these foods is associated with a substantially lower risk for many chronic diseases, including certain types of cancer† (Kovacs, 2009). Vegetarians take greater care into planning meals to make sure they are getting the correct amount of vitamins and nutrients.However, is that the only perk? Digesting all of the vitamins and nutrients one needs? No, it's not. Research shows that becoming a vegetarian has many health benefits such as lower cancer rates, lower obesity rates, and lower heart disease rates. Documentation shows many different studies that have been conducted that prove people who do not eat meat are much less susceptible to get cancer, have heart disease or high blood pressure and they are much less likely to be overweight.Harvard Health Publications states, â€Å"Hundreds of studies suggest that eating lots of fruits and vegetable s can reduce the risk of developing certain cancers, and there's evidence that vegetarians have a lower incidence of cancer than non vegetarians do† (Harvard, 2009). While this is true, it is much more likely these statistics be true if one eats the right amount of vegetables and fruit and do not only eat junk food. What a person eats is everything. These statistics won't be true if the diet consists of candy, cheese pizza, or any other junk food.This is also considered â€Å"vegetarian,† but it's not healthy. It is important to lead a healthy lifestyle if one chooses to become a vegetarian or not. Almost all cancers, can be prevented with regular consumption of fruits and vegetables. Foods such as calciferous vegetables (cabbage family), herbs, and fruits have cancer-protective photochemicals such as flavonoids, carotenoids, ellagic acid, sulfide compounds, isoflavones, isothiocyanates glucarates, phenolic acids, phthalides, phytosterols, saponins, and terpenoids among others.These chemicals work as antioxidants that help rid the body of harmful cancer-causing molecules (Benefits of Vegetarianism, 2006). Eating the right amount of fruits and vegetables will definitely lessen chances of cancer, but strictly cutting meat out of the diet will do wonders as well. According to a study published by the British Journal of Cancer Research, â€Å"A study was done of 61,566 people who scientists followed over 12 years.During this time, it was found that 6. 8% of meat eaters (2,204 of 32,403), and 4.0% of vegetarians developed cancer (829 of 20,601)† (McVeigh, 2009). They found that 180 meat eaters developed blood cancers, while only 49 vegetarians developed the diseases. They found the risk of being diagnosed with cancers of the stomach, bladder and blood was significantly lower in vegetarians than in meat eaters as well (McVeigh, 2009). These numbers tell it all! 1,375 less people developed cancer because they cut meat out of their diet. Even if on e cannot cut meat from their diet completely, eating a significantly less amount will still help one's health.According to The Guardian, â€Å"Two years ago, the World Cancer Research Fund found a link between red and processed meat and bowel cancer and recommended that the average amount of meat eaten should be no more than 300g a week. In Britain, the current meat intake is about 970g a week for men and about 550g a week for women† (McVeigh, 2009). So many people are eating way too much meat. People have it in their mind that eating so much meat is good because it's packed full of protein. That is most certainly not the case. These types of stereotypes about eating meat are what cause statistics like the ones stated.Protein and other nutrients can be absorbed by eating many other things other that meat. â€Å"In 2005, the Epic study, funded by the Medical Research Council, Cancer Research UK and the International Agency for Research on Cancer, concluded that eating just tw o portions of meat a day – the equivalent of a bacon sandwich and a fillet steak – increased the risk of bowel cancer by 35%† (McVeigh, 2009). Most people eat at least two portions of meat a day, some even eat three! People are not educated in the sense of meat portions and the consequences one can face after making the same mistake over and over by eating too much meat.On a diet free of meat, one of perhaps the greatest health benefits can happen, which would be reduced heart disease risks. Cholesterol levels are greatly increased by the digestion of meat. â€Å"'Fatty red meats and many processed meats are high in saturated fat, which raises LDL (bad) cholesterol and increases risk of coronary heart disease,' says Dr. Rachel K. Johnson, a spokesperson for the American Heart Association and professor of Nutrition and Medicine at the University of Vermont† (Deusen, 2012).Vegetarian diets are also low in saturated fats, which are common in meat. Cholesterol and saturated fats are the major causes of heart disease. This is because they clog the inside of the blood vessels over time. This leads to heart attacks, strokes, and other cardiovascular diseases. â€Å"Vegetarian diets that have abundant sources of fiber, such as the ones found in carrots, beans, and apples, can help in lowering cholesterol levels that might have been built up over the years, adding years back on to lives† (Shanti, 2009).According to Seven Common Vegetarian Health Benefits, â€Å"Fruits, nuts, whole grains, and vegetables have flavonoids that have some biological properties and other vegetarian health benefits that are responsible for reducing the risk of cardiovascular disease. They are antioxidants and they protect LDL (bad) cholesterol from undergoing oxidation, effectively inhibiting formation of blood clots in the arteries and other blood vessels. The flavonoids also have a hypolipidemic effect and an anti-inflammatory effect† (Benefits of Ve getarianism, 2012).So by eating more fruits and vegetables and cutting meat out of the diet, chances of  heart disease are greatly reduced. Many studies have shown how much eating meat can increase one's chances of getting any type of heart disease. One study in particular published in the Archives of Internal Medicine, showed that eating large amounts of meat (e. g. a small steak every day) also increased the risk of death from cardiovascular disease (Deusen, 2012). In another large study, â€Å"a combined analysis of data from five prospective studies involving more than 76,000 participants published several years ago — vegetarians were, on average, 25% less likely to die of heart disease† (Harvard, 2009).Another vegetarian health benefit is that vegetarians have lower blood pressure compared to those who eat meat, especially red meat. This is because vegetarian diets are low in salt. Meat has high amounts of cholesterol, saturated fat, and salt. Salt has been iden tified as the main cause of high blood pressure and hypertension. High blood pressure also occurs when blood tries to flow faster due to obstructed blood vessels. The obstruction is usually caused by a build up of cholesterol ingested from eating meat (Benefits of Vegetarianism, 2006).Cholesterol is only found in animal foods, so vegetarian diets are completely cholesterol free, reducing the chances of high blood pressure, strokes, and heart disease tremendously (Thompson, 2011). Adults and children who follow a vegetarian diet are generally leaner than non vegetarians. This may be because a vegetarian diet typically includes less saturated fat and adds more fruits, vegetables, and whole grains, which are foods that are more filling and less calorie dense (Zeratsky, 2007). According to Brown University, â€Å"Vegetarian diets are usually lower in fat and higher in fiber† (Brown, 2010).Fiber fills you up more quickly than fat and it keeps you feeling fuller longer. Vegetarians are more likely to eat less and better food. According to a study conducted from 1986 to 1992 by Dean Ornish, MD, president and director of the Preventive Medicine Research Institute in Sausalito, California, found that overweight people who followed a low-fat, vegetarian diet lost an average of 24 pounds in the first year and kept off that weight 5 years later. They lost the weight without counting calories or carbohydrates and without measuring portions or feeling hungry (Vegetarian Times, 2012).Why do people lose so much weight by cutting meat out of their diet? Meat is full of saturated fat, which is not good for a person. It is also full of sodium (salt), and preservatives. These things can make one bloat and gain weight like crazy. According to Woman's Health Magazine, â€Å"A large-scale 2010 study from Imperial College London found that those who ate about 250 grams a day (the size of one half-pound steak) of red meat, poultry, or processed meat gained more weight over fiv e years than those who ate less meat, even if they consumed the same amount of calories overall† (Deusen, 2012).Eating meat has been proven to increase chances on developing a few unpleasant health factors or diseases. Research shows that eating meat does increase the chances of cancer. Statistics have shown that vegetarians are less likely to develop any type of cancer, especially blood cancer, breast cancer, and bowel cancer. Eating a lot of fruits and vegetables have also shown that the risk of developing cancer is less likely to happen if one is ingesting these. Fruits and vegetables contain cancer-protective chemicals that help prevent cancer.These chemicals work as antioxidants that help rid the body of harmful cancer-causing molecules (Benefits of Vegetarianism, 2006). It has also been shown that eating less or no meat reduces the chances of developing any type of heart disease. It also lessens chances of having high blood pressure or a stroke. Meat is full of saturated fat, salt, and cholesterol. Cholesterol is the number one reason why people have heart disease or a heart attack. Cholesterol blocks arteries to the heart, causing a heart attack.By not eating meat, one will not be ingesting cholesterol, saving yourself from heart disease. Obesity rates drop when it comes to vegetarians. Vegetarians plan meals accordingly, so all of the nutrients and vitamins are accounted for. Meat is also full of saturated fat and salt. These both are well-known for making people gain weight. Many studies have shown how much more likely someone is to be overweight if they eat meat versus if they do not eat meat. Scientists have done many studies proving these claims to be true.The documentation that has been provided does show that eating meat does increase chances of cancer and heart disease and obesity rates are higher. If everyone cut meat out of their diet, not even all the way, these disease statistics would drop dramatically. Diets actually improve when mea t has been cut out because it forces one to think about nutrition choices. Fruits and vegetables are more thought about and the body gets the nutrients and vitamins it needs and deserves. The body will no longer be punished by trying to digest the fat, sodium, and cholesterol that has been forced into it.

Cerebral Lateralization and Functionality Essay

There are several methods for studying cerebral lateralization; four methods in the forefront are the study of unilateral lesions, sodium amytal, dichotic listening, and functional brain imaging. The traditional method for studying cerebral lateralization is unilateral lesions study, which is the study of the location and effect lesions have on the brain and body functionality. In past, this was primarily done after the subject was deceased or through highly invasive surgery. The sodium amytal test uses an injection of sodium amytal into a carotid artery on the side of the neck that will put the same side hemisphere to sleep for a few minutes allowing doctors to test the other hemisphere for primary language center. The process is then repeated for the opposite side of the hemisphere. This method is invasive, but provides a fairly accurate method to identify the hemisphere that is the primary language center. The dichotic listening test uses earphones to speak a different sequence, such as numbers, in each ear; the sequence with the most digits reported indicates the dominant language hemisphere. For most people, the left hemisphere is the dominant one, meaning the subject would have repeated more sequences heard in the right ear. The dichotic listening test is non-invasive, and it is just as accurate an indicator of primary language center hemisphere as the sodium amytal test method. Functional brain imaging uses positron emission tomography (PET) or functional MRI to measure brain activity while the subject is performing an activity such as reading; typically, functional brain imaging used on language tests reveals more activity in the left hemisphere. Functional brain imaging is the method that shows more detail in brain activity.

Preserving the Endangered Species - Free Essay Example

Sample details Pages: 2 Words: 731 Downloads: 1 Date added: 2019/07/03 Category Environment Essay Level High school Tags: Endangered Species Essay Did you like this example? How would the world react to a certain kind of animal dying out or going extinct? Would the world be better off without them or have a drastic change to the environment? Animals have an important role to the part of the life works. Many of the species produce things that are essential to the people live. In fact, one of the reasons the endangered species are depleting is because the human race. Don’t waste time! Our writers will create an original "Preserving the Endangered Species" essay for you Create order People use animals as art, clothing items, decorations, and jewelry. Endangered animals helps keep the ecosystem and population under control. Endangered animals must be protected because of extinction, environmental change, and their importance to sustain life. The first reason that endangered animals should be protected is because of change the environment due to their lifestyle. Animals, depending on where they are, can actually change the way things work like plants or other organisms that may be there. For example, bees can change the way a persons garden may look due to pollination. Not all animals may change the way their land looks. But evolve themselves into an animal that the land may need to keep its shape or style. The environment cannot keeps its way if the people of that place or people who are coming for resources destroying the animals homeland. The animals will not have a place to live and reproduce if people keep tearing down their home. The use of things being taken such as trees, rocks, rich soil, or other essentials pertaining the animals lifestyle will decrease the animals population. Not just humans, animals. Animals that lived on after the predator has died population has grown. Creating a food supply issue for the ot her animals. Another reason to protect the endangered species is to preserve the animals life and not let them become extinct. Animals major reason to become extinct is that humans kill animals for enjoyment. Humans use animals as target practice or fighters to gamble on whoever loses the fight first. They create pollution in the air the obviously they can prevent for hurting them, but not the animals. The animals suffer from growth of the population of the people. In other words, the more the population grows the more space is required for them to be able to live there. It will limit the amount of room the species have and cause their population to deplete. Extinction can affect other in the process too. In fact, the gazelle population would probably increase because the cheetah species have died out. Making it harder for the other plant eaters to find food for themselves or their group. This would make animals, who are herbivores, fight for food in their area since they never had competition be fore. Extinction gives some of the prey a higher chance to live and increase their population which would be bad for the environment. The final reason is that they can stabilize the way of life. They help keep the bad infections or diseases under control so we couldnt get sick. They can help the agriculture in many ways people still cant understand. As a matter of fact, they provided people with transportation when places were too far to walk. The items, clothing and tools wouldnt be here without the help of animals. But, imagine what itll be like if the animals people used werent here. They just died off because they werent important or they would look good on a cute coat. Life isnt just about how things look or how things present themselves. It matters how they help people and give people a chance to live their life healthy and prosperous. Finally, the importance of restoring or protecting species is to not let them die out due to selfish acts or by wealth. Animals need to be preserved. Endangered species are animals who may be the oldest living species. They can show us the history of their species or how the land they live on affected them. The way to protect the endangered species is providing them a safe environment to reassemble the number of their kind that has died. Help the endangered species; help them live their life they way it should. Help them maintain the human races ecosystem and suggest someone to not picture an animal as an purchasable item, but as a loved being who has an important role to the way of life.