L'Oreal Global Marketing Strategy Case Study Example | Topics and Well Written Essays - 5500 words

L'Oreal Global Marketing Strategy - Case Study Example Head-quartered in the Paris collective of Clichy, France, the L’Oreal Group is the world’s biggest beautifying agents and excellence organization. It has set up exercises in the field of beautifying agents, concentrated on hair-shading, healthy skin, sun stronghold, make-up, aromas and hair-care. It is energetic in the dermatological just as pharmaceutical fields. In the United States, it is the central nanotechnology duplicate right holder. As per a contextual analysis in the year 2005, the L’Oreal gathering, whose value was $18.89 billion, was proclaimed as the biggest and the best beautifying agents organization round the globe, with in excess of seventeen worldwide trademarks (Case Study, 2005). In addition, Business Week Inter-band overview positioned L’Oreal on the 49th situation in August 2004, since, its brands were esteemed at $5902 million. L’Oreal broadened its business in 150 nations by setting up marked down a wide scope of make-up, aromas, hair and healthy skin items to the two people. As supported by Morais, L’Oreal separates itself from different brands in view of its dependability after some time since it combines the twofold digit top-line development of a hot innovation organization with the primary concern solaces of an all around run bank (Morais, 2000). 2. The Marketing Process L’Oreal winds up in the circumstance of the most prosperous trademark as it fills in as the reason for recognizing openings so as to fulfill the unaccomplished client needs and requirements.... The mission of L'Oreal Group tries to bring to reality the inclination for people to look lovely and tasteful with time. This crucial consistently been of prime noteworthiness in for the organization. To the extent the showcasing speculations are thought of, albeit 90 percent of the ventures are represented by the interest in brand contacts, as of recently there hasn't been any instrument which permits the directors to recognize, a customer viewpoint, the most effectual arrangement of contacts wherein to contribute. Nonetheless, L'Oreal Group has portrayed a device which enables the brand proprietors and advertisers to distinguish and choose the vital contacts which are pertinent for a specific brand. In addition, so as to coordinate over these key contact focuses, L'Oreal conveys brand understanding through a significant and appropriate arrangement of shopper brand which experiences at least expense, however with maximal effect. Additionally, it centers around the measurements which can be utilized to illuminate an assortment regarding huge choices with regards to overseeing brand contacts. The fundamental advertising standards make it open for any business to make due in the market in an adequate path as it urges the businesspeople to apply them to parts of their day by day lives too (Jobber, 2007). In setting of the principal component of its showcasing procedure, it is the organization's unmistakable mastery of excellence that exists for the explanation that it puts stock in magnificence which is even more one of a kind and differentiated that any

Plant Biology Essay Example | Topics and Well Written Essays - 250 words

Plant Biology - Essay Example As per Jimmy Botella, an educator of Plant Biotechnology in University of Queensland, untraditional or hereditarily adjusted nourishments don't consequently mean they are dangers to people. This sort of adjustment previously existed decades prior. In any case, as indicated by Botella, there are more dangers to people brought about commonly or normal items, for example, torrent, jungle fever and loss of motion than GMOs. Cassava, a characteristic harvest, causes appendage loss of motion if not appropriately prepared. Hereditarily altered nourishments are believed to be danger by individuals who will not acknowledge changes, reluctant to get a handle on the advancement in innovation or essentially in light of the fact that they are â€Å"new.† Most of these individuals guarantee that these are inadmissible on the grounds that they are not normally delivered and a few cases these nourishments are not made by God. They can't logically demonstrate that GMOs are undependable or that these posture dangers to customers. Along these lines, in answer to the inquiry whether the United States Government ought to have an affirmation program for nourishments containing hereditarily altered fixings, I absolutely accept that accreditation program will enable the residents to be educated that GMOs are sheltered to eat and can flexibly the vitality required by our bodies. This affirmation program can take out the adverse reasoning or conviction of the individuals with respect to this sort of food if deductively demonstrated that GMOs are protected to eat and will pass the confirmation programs and

Hollywood

Hollywood Hollywood. 1 Community within the city of Los Angeles, S Calif., on the slopes of the Santa Monica Mts.; inc. 1903, consolidated with Los Angeles 1910. Most major film and television studios and their executive offices, once located in Hollywood, have moved to nearby areas and suburbs. Although many films are shot on location in cities and countries throughout the world, Hollywood remains the symbolic center of the U.S. motion-picture industry. Since the first film was made there c.1911, the community has come to signify the film industry in generalâ€"its morals, manners, and characteristics. Hollywood attracts large numbers of tourists. Points of interest include Hollywood Blvd., Sunset Strip, Mann's (formerly Grauman's) Chinese Theatre, and the Dolby (formerly Kodak) Theatre (site of the Academy Awards). In surrounding hills are the Hollywood Bowl, Griffith Park (with an observatory and planetarium), and the homes of film celebrities. The iconic Hollywood sign overlooking the co mmunity was originally (1923) an advertisement for the Hollywoodland real estate firm. It had it last four letters removed in 1949, and was redone in 1978. The Univ. of Judaism is in Hollywood. 2 City (1990 pop. 121,697), Broward co., SE Fla., on the Atlantic Ocean; inc. 1925. A popular retirement center and part of the Miamiâ€"Ft. Lauderdale metropolitan and resort area, Hollywood produces electronic equipment and building materials. Most of Port Everglades, the county's largest port with an extensive warehouse complex, is within the city limits. Gulf Stream Park racetrack and a U.S. navy ordnance laboratory are nearby. The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

The Organization s And Employee s Motivational Needs Essay

Apple Computer, Inc is an American multinational technology company that was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. Apple is the largest information technology company and the second largest mobile phone manufacturer. They design, develop and sell consumer electronics, computer software, and online services. For a company to be this successful, there had to be some intense and thorough training in areas such as: legal requirements, diversity, and employee growth. Therefore, we will look at some of the major components to their effective training plan and how it effects the organization’s and employee’s motivational needs. Legal Requirements of Training One of the most critical aspects of any training program are the legal requirements. There are three items to consider that will help minimize legal risk. Simply put, is the task ethical, unsafe or impractical. Teaching a practice or task that is unethical would more than likely violate multiple laws. The same goes for unsafe practices, this would leave the company wide open for law suites. Asking employees to do work that is impractical is another one that leaves the company vulnerable to legal retaliation. Another area to keep in consideration is compliance with governing bodies. If the industry is governed by an entity such as OSHA, FAA, DOT and so on, making sure the training falls within the boundaries of their limitations would be a key way to make sure allShow MoreRelatedSupervision And Motivation Go Hand1219 Words   |  5 Pagesmotivation go hand in hand in their theories. The supervisor needs to follow the theories of motivation to establish themselves as productiv e supervisors in human services. The supervisor has to recognize the different supervisory roles and apply them in the right situations. I will be discussing the important elements concerning the supervisory process and how they are influenced by the motivation theories. And I will discuss different motivational theories that correlate motivation and supervision. SupervisorRead MoreRelationship Between Leadership And Motivational Theories Essay1297 Words   |  6 Pagesrom many years researchers across the world are working hard to determine the relationship between leadership and motivational theories. Motivational concepts are important in order to understand leadership processes. It can be observed that most of these theories concentrate, primarily, on the significance of the behavior of a leader but in the process they either ignore or unconsciously sideline the impact of motivation. It is not possible to measure motivation directly; it has to be derived fromRead MoreMotivation and Conflict Resolution Essay753 Words   |  4 Pagesdetrimental to employee motivation. An essential part of motivating employees is fostering trust and providing job satisfaction. Effectively resolving conflict is critical to the success of the organization, but is only one aspect of employee motivation. There are motivational theories that help organizations understand workplace relationships, organizational behavior, and their effects on employee motivation. Improved knowledge of employee motivation and workplace conflict help organizations developRead MoreMotivation Theories Of A Diverse Workforce During Times Of Change Essay1696 Words   |  7 Pagesare many reasons why the motivational theories have generated so much discussion. In an organization motivation has been considered an important factor because employee motivation is considered essential for an organization s status within the business environment and the community. The two motivation theories selected for this paper is Maslow’s Hierarchy of Needs and Herzberg hygiene factors. The First Motivation Theory Maslow’s theory provides review of human needs. His model takes into considerationRead MoreLeadership And Motivation Theory Connection1251 Words   |  6 Pagesdirection, and motivation while operating to accomplish the mission and improve the organization (Schoomaker, 2007). The leaders in an organization use leadership styles that range from Charismatic to Transformational to motivate their subordinates to execute each task at a high level. They also use individual and organizational goals to establish an emotional connection between the individual, task, and the organization. The leader’s leadership style plays a vital role in keeping an individual focusedRead MoreMotivational Issues in the Workplace1033 Words   |  5 PagesMotivational Issues in the Workplace Motivational Issues in the Workplace Motivating employees has been one of management’s most important and most difficult duties. Successfully motivating employees is becoming very more difficult as organizations continually downsize, reorganize and reengineer themselves. What makes it even more difficult is the increases in workplace diversity. This paper will focus on Chrysler engineering and how fear is currently used to motivate employeesRead MoreOrganizational Behavior And Organizational Behaviour1644 Words   |  7 Pagesorganizational settings, the individual - organization interface, the organization, the environment surrounding the organization. In an organization each and every individual brings its own experience, managerial and effective skills. Classical Organizational theory:- Popovich (2010) said that in this theory, the concentration mainly goes in how an organization can be structured in effective manner. These three are believed to be major contributors of organization theory, Henri Fayol, Lyndall UrwickRead MoreHow Communication Affects Organizational Leadership1328 Words   |  6 PagesCommitment Within any organization the elements of leadership, motivation, and workforce commitment are inextricably meshed with the effectiveness of communication. Organizations develop their respective cultures through communication among leadership and with all employees, regarding their mission, values, and goals (Robbins Judge, 2007). Formal and informal leaders within organizations use communication to motivate others, and to create loyal and trustworthy employees. Such an organization is SouthwestRead MoreIntroduction. Sns Is A Marketing And Public Relations Company1544 Words   |  7 Pagesrelationships with individuals and organizations vital to their growth and development. It is therefore essential that the company provides an atmosphere of leadership, expertise and services that enhance the quality and effectiveness of client’s communications projects and programs. As such, an integral part of SNS achieving their goals centers on the company recruiting and employing a high ly qualified workforce. It is imperative that the company retains an engaged employee pool that will provide exceptionalRead MoreThe Importance Of Motivation And Its Outcomes1069 Words   |  5 PagesMotivation is one of the most important aspects of an effective organization. The saying, â€Å"happy wife happy life,† can help explain the importance of motivation and its outcomes in a comedic approach. If the â€Å"happy wife† is thought as â€Å"happy employees,† then the results would produce a more enjoyable and productive organization. This analogy is a way to think about how important the happiness of others can affect the big picture. Creating an environment and culture that is internally and externally

Could the US Government have prevented the Rwanda Genocide Free Essay Example, 2250 words

The Clinton Administration sought to escape involvement in Rwanda by continuing to deny that genocide was occurring. By not using the "g-word", as it was referred to at the State Department, the US felt it would not be obligated to act under the terms of the Genocide Convention (Stanton 7). A June 15 New York Times editorial noted that, "What really seems to worry the Clinton team is that talk of genocide may increase clamor for doing something more to stop it, especially since the US is a party to the Genocide Convention" (New York Times 1). However, even before June 15 a number of sources were already calling the atrocities genocide. Oxfam, the British aid agency, had termed the killings genocide by April 30, while Alison Des Forges of HRW wrote an editorial in which she termed the atrocities genocide and urged President Clinton to act. In her passionate plea, she advocated that if troops were found the US and other nations should pay the costs of the mission (Des Forges 154). Des pite these determinations that genocide was occurring, it did little to sway American policy. We will write a custom essay sample on Could the US Government have prevented the Rwanda Genocide or any topic specifically for you Only $17.96 $11.86/pageorder now While traditionally endorsing the pledge of "never again" the actions of the US and other states are incommensurate with respect to the atrocities that occurred in Rwanda in 1994, especially in light of the existence of the Genocide Convention. Though the Clinton Administration refused to label the slaughter genocide until June, there was early recognition in the US government that genocide was occurring. In fact, an April 26 intelligence estimate issued by Carl Pendorff termed the Rwandan massacres genocide (Stanton 7). Another US intelligence analyst noted in late April that, "The plan appears to have been to wipe out any RPF ally or potential ally, and thus raise the costs and limit the possibility of an RPF/Tutsi takeover†¦. No end to the unprecedented bloodshed is yet in sight" (cited in Ferroggiaro, 1). While discussions were ongoing in the State Department on how to respond to the "conflict", trepidation concentrated on the word "genocide". According to Gregory Stanton, the Legal Advisors Office in the State Department opined that officials should avoid using the word genocide because 1) the intent of the perpetrators could not be determined; and 2) doing so would oblige the US to do something (Stanton 6). Amnesty International USA reports that the decision from the Legal Advisors Office to refer to the atrocities merely as "acts of genocide" was undertaken in a bid to "first and foremost avoid negative public reactions triggered by the intervention in Somalia; but the second reason was to avoid the legal obligation to prevent genocide and to punish those responsible, as outlined in the Convention on Genocide" (cited in Cushman 328).

Life and Work of Miss Maria Montessori Free Essays

Maria Montessori was born in August 31, 1870. She was the first woman in Italy to receive a medical degree. She worked in the fields of psychiatry, anthropology education. We will write a custom essay sample on Life and Work of Miss Maria Montessori or any similar topic only for you Order Now She believed that each child is born with a unique potential to be revealed, rather than as a â€Å"blank slate† waiting to be written upon. Her main contributions to the work of those of us raising and educating children are; †¢Preparing the most natural and life supporting environment for the child †¢Observing the child living freely in this environment Continually adapting the environment in order that the child may fulfill his greatest potential — physically, mentally, emotionally, and spiritually The Early Years Maria Montessori was always a little ahead of her time. At age thirteen, against the wishes of her father but with the support of her mother, she began to attend a boys’ technical school. After seven years of engineering she began premed and, in 1896 became a physician. In her work at the University of Rome psychiatric clinic Montessori developed an interest in the treatment of special needs children and, for several years, she worked, wrote, and spoke on their behalf. Miss Maria as an Educationalist Maria lectures on the importance of educating disabled children at a national medical congress and at a national teacher’s congress in Turin, Italy. She travelled to London and Paris to study the work of earlier pioneers in this field, Jean Itard and Edouard Seguin. In 1898 Maria becomes a member of the National League for the Education of Retarded Children. Maria is appointed co-director with Dr. Giuseppe Montesano of the State Orthophrenic School (for mentally retarded children) in Rome. In 1898 Maria becomes a member of the National League for the Education of Retarded Children. Maria is appointed co-director with Dr. Giuseppe Montesano of the State Orthophrenic School (for mentally retarded children) in Rome . She leaves the Orthophrenic School in 1901 and returns to the University to study psychology and philosophy. The University of Rome appoints Maria as a lecturer in science and medicine, and she chairs the Department of Anthropology House of Children She was given the opportunity to study â€Å"normal† children, taking charge of fifty poor children of the dirty, desolate streets of the San Lorenzo slum on the outskirts of Rome in 1907. The news of the unprecedented success of her work in this Casa dei Bambini â€Å"House of Children† soon spread around the world, people coming from far and wide to see the children for themselves. Dr. Montessori was as astonished as anyone at the realized potential of these children: The Montessori Method Maria’s book, The Montessori Method, is published in Italian Anne George, an American, and goes to Rome to take Maria’s training course. The first American Montessori School opens in Tarrytown, New York; this is the result of great interest in a long article about Montessori that was published in the American magazine, McClure. Maria’s book The Montessori Method is translated into English. in1912. Maria visits the U. S. for the first time due to Sam McClure’s persuasion; there are already over one hundred Montessori schools in operation. Maria gives a lecture at New York’s Carnegie Hall on Dec. . The Montessori American Committee becomes the Montessori Educational Association under the direction of Mabel Bell (Alexander Graham Bell’s wife) as president. Spain’s first Montessori school opens. Success of Montessori’s Method Since her death an interest in Dr. Montessori’s methods have continued to spread throughout the world. Her message to those who emulated her was always to turn one’s attention to the child, to â€Å"follow the child†. It is because of this basic tenet, and the observation guidelines left by her, that Dr. Montessori’s ideas will never become obsolete. The potential of the child is not just mental, but is revealed only when the complete â€Å"Montessori method† is understood and followed. The child’s choice, practical work, care of others and the environment, and above all the high levels of concentration is reached when work is respected and not interrupted, reveal a human being that is superior not only academically, but emotionally and spiritually, a child who cares deeply about other people and the world, and who works to discover a unique and individual way to contribute. This is the essence of real â€Å"Montessori† work today. How to cite Life and Work of Miss Maria Montessori, Essays

Social Performance as a Business Strategy - MyAssignmenthelp.com

Question: Discuss about Social Performance as a Business Strategy. Answer: Background This business plan is about fashion boutique named Xenia Boutique operating in Australia. Xenia Boutique is a small boutique which is operating at the local level in Australia. Xenia Boutique is the start-up retail which is selling out fashionable clothing products to women. The boutique is located in Australia which is also famous as the tourist destination. The key objective of this boutique is to establish strong brand name with the effective business. This report provides an effective business plan for Xenia Boutique in order to meet the needs and demands of the customers (Hoskisson, 2009). Mission The mission of Xenia Boutique is to provide new way of fashion to female customers based on the quality and styles (Xenia Boutique, 2017). Business goals The business goals of Xenia Boutique are to differentiate itself from existing boutiques in the Australian market. This objective is achieved by providing stylish and quality clothing products to female customers. The basic objective of the boutique is to provide excellent shopping experience to the customers. So, Xenia Boutique is focused on providing the clothing products in all the size and shapes for women. Along with this, the aim is to make purchasing easy, efficient and affordable for the customers (Payne Holt, 2008). Marketing Market research Xenia Boutique targets female customers for its clothing products. The current population of Australia is 24.13 million and there are 54% women of total population. So, it is easy for Xenia Boutique to target women by providing them various types of clothing products in order to meet their demands. Women always seek for the clothing products those are comfortable as well as fashionable. Xenia Boutique targets tourists also as Australia is famous among travelers in all over the world. People come in Australia to spend their vacations and they enjoy shopping also. So, Xenia Boutique takes advantage from tourists (Schnaars, 2010). Market analysis Fashion boutique is profitable business in the retail fashion industry including various changing styles and demands of the customers. The reason is that customers always seek for the excellent shopping experience of the shopping. In current time, women are doing jobs and they want various clothes for all purpose like casual wears and business wears. So, demand of the clothing products among female customers is very high in the retail market (Preble Hoffman, 2009). In order to understand the requirements of the customers, Xenia Boutique has established in team so that feedback from the important customers can be gathered. Although, there are various established boutiques in the Australian market but Xenia Boutique is trying to establish strong brand image by its effective marketing strategies (Jones Hayes, 2008). Marketing plan Products Xenia Boutique has combination of various clothing products for women customers. The boutique provides wide range of clothes from selected fashion designers. Company is also using modern fashion trend by understanding the needs and requirements of the customers. Women are very conscious for their clothes so, for them boutique has business clothing, casual wear, formal wear and jeans. Along with this, boutique is also providing some accessories such as scarves, belts and hats. The boutique has set value based pricing structure which provides quality, customer services, style and easy access of products in order to attract the customers. Placement Currently, Xenia Boutique is marketing its products by the regional and local specialty shops in all over the country. Along with this, boutique is selling its clothing products by its website and the delivery charges are applied with the products. By selling the products through online stores, Xenia Boutique is able to reach more customers and market in an appropriate manner (Glowik Smyczek, 2011). Pricing policy Xenia Boutique has set the prices of the products by keeping the competition in the mind. The price range of Xenia Boutique is affordable and female customers prefer the price ranges of low to middle. Along with this, the boutique is following demand based pricing as it makes sure that company is able to develop excellent brand awareness, market share improvements and customers preferences for the brand. Along with this, market penetration strategy is also used by Xenia Boutique to keep the lower price for the clothing products and to attract more customers (Gruca Rego, 2009). ICT marketing and Promotions strategy Xenia Boutique promotes itself in variety of ways. Information related to company and products can be achieved on direct mailing, internet and direct contact. The promotional efforts of the company have aim to differentiate itself from the competitors in the market. Xenia Boutique relies on the personal contacts with the retailers in order to promote the products. This relationship is helpful for the company to convey the message to the customers including unique qualities of products and build relationships. Along with this, Xenia Boutique is also focusing on some promotional activities i.e. print advertisements, TV campaigns, web-based E-flayer, and social media advertisements. In the promotional tactics, boutique is following push strategy i.e. sales promotion to push the products towards media channels (Drummond, Ensor Ashford, 2012). Evaluation of marketing For Xenia Boutique, there is the need to draw unique marketing strategy in order to deal with competition in the retail industry. The boutique is not only manufacturing unique clothes but also promoting the products with unique strategy of marketing. For this manner, company should plan to establish strong partnership with other retailers in the Australian market. By the marketing message, logo and slogan, company is able to generate awareness about the clothing products among the customers (Dentchev, 2009). Along with this, Xenia Boutique is developing its strong connection in all the important places in the country. The partnership done by the company is beneficial in order conduct various events and target the consumers. Xenia Boutique is trying to expand its business in local community of Australia. The interactive advertisements in the local community include media coverage, direct mail marketing, print advertisement, and various campaigns. So, large amount of budget is allocate d for the print and broadcast media (Joshi, 2009). Operations Legal and licensing requirements In order to operate the business in Australian market, there is the need to fulfill some legal and licensing process. First of all, Xenia Boutique has business registration including Australian Business number (ABN), the Goods and Service Tax (GST), and Tax file number (TFN). In Licenses, Xenia Boutique has government licenses, permits, approvals, codes if practices, standards and guidelines in order to keep compliance responsibilities (Lymbersky, 2009). Organizational structure and staffing Xenia Boutique is the small business so; staff in the boutique is also small. Owners of the company has leadership role and they are also accountable for daily operations in the business i.e. buying raw material, inventory management, administrative duties and making efforts. Management philosophy is used by the company in order to develop responsibility and mutual respect. The environment and structure of the boutique increase the productivity of the business. Staff member of boutique are helpful in order to secure the sales, general maintenance of the raw material and customers services effectively (Farahmand, 2011). Xenia Boutique hires the employees and sales staff as the part time employees. The sales associates of the boutique are paid on hourly basis along with commission also. Along with this, bonuses and offers are also given to the staff members each year based their performance review annually. Staff members of boutique are focused on maintaining public relations in the re tail fashion industry (Cool Schendel, 2010). Insurance and security issues There can be various issues in the boutique business related to insurance and security. In the business, there can be issues related to information security, personal security, physical security, and health hazards. Further, there can be risks of fire hazards, visual inspection of premises, natural disasters, crime and employee training (Lee, 2009). Business premises In case of Xenia Boutique, the company is operating through online tools and website. Along with this, company has its stores also where customers can go and purchase their desired products. Location is critical to many businesses and in the fashion industry, location can wither make or break a business. Xenia Boutique has its location in Queensland which is the famous part of Australia for tourists. People come there to spend their vacations. So, it is clear that the business premises of Xenia Boutique are appropriate for the company to gain profit. Equipment required For the business of boutique, some equipment is required by the company. In order to run the business effectively and minimize the impact of risk, it is important to have proper equipments and supplies. On the basic level, there are some important equipments are stocks i.e. filing cabinet, a safe, printer, computer, scanner and shredder. In terms of equipments of sales, there is the need of cash register, shopping bags of different sizes, shopping baskets and carts, security mirrors and security systems. Along with this, there is the need of shelves, racks, POP displays, hangers and stereo system (Dant, 2009). Production processes The process of converting fabric into designer garments is described below: Design- This is the initial process from the designing phase. There are different and various patterns of clothing which are also related to the taste and preferences of the customers. This is done by contracted designers as they provide basic designs of the clothing products. On average, a designer provides 40 designs per month. Pattern making- Based on the selected design, pattern making are developed. Based on these patterns, fabrics are cut block printed, and processed accordingly (Seshadri, 2009). Stitching and finishing- The pattern making is further followed by stitching which can be done by outsourcing or house stitching. Labels are also attached with the clothing products in this process. Final phase is finishing in which products are checked in terms of quality control for the final presentation at the outlet. The garments are also tagged for the identification of prices, sizes, handling instructions and addresses etc (Mouncey Baker, 2009). Critical risks There can be various risks in the business of Xenia Boutique while operating the business in the retail industry. The risks are related fashion trends, inventory management, and business. Without proper raw material, boutique cannot be able to good quality clothing products. Further, there is another risk related to trend in the fashion market as they are continuously changing. One inappropriate strategy can damage the brand image of the company. Along with this, there can be risk related to marketing strategies. Clothing business must have effective and clear marketing strategies in order to target potential customers (Marcer, 2012). Financial projection Basic assumption and information Xenia Boutique has established its business as the fashion retailer in the clothing market. The company is providing quality fabric products to the female customers. General assumptions FY 2017 FY 2018 Short term interest rate 10.00% 10.00% Long term interest rate 10.00% 10.00% Payment days estimator 30 30 Collection days estimator 0 0 Inventory turnover estimator 8.00 8.00 Tax rate 25.00% 25.00% Expenses in cash 10.00% 10.00% Sales on credit 0.00% 0.00% Personnel Burden 15.00% 15.00% Analysis of financial forecasts Sales mix forecast Sales FY 2017 FY 2018 Sales $187,500 $286,118 Other $0 $0 Total Sales $187,500 $286,118 Direct cost of sales Sales $28,500 $28,500 Other $0 $0 Subtotal costs of sales $28,500 $28,500 Cash flow forecast Net Profit FY 2017 FY 2018 Plus: Depreciation $0 $0 Change in accounts payable $14,777 ($4,126) Current borrowings $0 $0 Increase or decrease other liabilities $0 $0 Long-term borrowings $0 $0 Capital input $0 $0 Subtotal $65,466 $128,193 Less: Change in accounts receivable $0 $0 Change in inventory ($11,875) $0 Change in other short term assets $0 $0 Capital expenditure $0 $0 Dividends $0 $0 Sub Total ($11,875) $0 Net Cash flow $77,341 $128,193 Cash Balance $77,341 $205,635 Projected profit and loss statement Profit and Loss Statement FY 2017 FY 2018 Sales $187,500 $288,118 Direct cost of sales $28,500 $28,500 Production Payroll 0 0 Other 0 0 Total cost of sales $28,500 $28,500 Gross Margin $159,000 $257,181 Gross Margin % 84.80% 90.04% Operating Expenses: Sales and marketing expenses Sales and marketing Payroll 0 0 Rent $12,100 $13,200 Travel $2,000 $2,000 Burglar Alarm $1,188 $1,188 Total sales and marketing expenses 0 0 Sales and marketing % 0.00% 0.00% General and administrative Expenses General and administrative payroll 0 0 Payroll Expense $13,200 $13,200 Payroll Burden $1,980 $1,980 Depreciation 0 0 Office supplies $220 $220 Utilities $10,080 $10,080 Insurances $876 $876 Telephone $1,080 $1,080 Total General and administrative expenses 0 0 General and administrative % 0% 0% Other expenses Other payroll 0 0 Advertising $5,027 $5,484 Loan repayment $6,820 $7,440 Inventory $28,500 $28,500 Accounting/Legal $4,800 $4,800 Total operating expenses $87,871 $90,048 Profit before interest and taxes $71,129 $167,570 Interest expense short term $3,544 $3,544 Interest expense long term 0 0 Tax Incurred $16,896 $41,006 Extraordinary items 0 0 Net profit $50,688 $123,019 Net profit/sales 27.03% 43.00% Owners personal assets and liabilities Assets Short-term Assets FY 2017 FY 2018 Cash $77,341 $205,635 Accounts Receivable $0 $0 Inventory $7,125 $7,125 Other short-term assets $0 $0 Total short-term assets $84,466 $212,760 Long term assets Capital Assets $0 $0 Accumulated Depreciation $0 $0 Total Long term assets $0 $0 Total Assets $84,466 $212,760 Liabilities and capital Accounts Payable $14,777 $10,652 Short term notes $35,444 $35,444 Other short term liabilities $0 $0 Subtotal short term liabilities $50,221 $46,096 Long term liabilities $0 $0 Total liabilities $50,221 $46,096 Paid in capital $18,299 $18,299 Retained earnings ($34,743) $15,945 Earnings $50,688 $123,019 Total Capital $34,244 $157,246 Total Liabilities and Capital $84,466 $212,760 Net worth $34,244 $157,264 Implementation timetable For implementing all the business operations and tactics, Xenia Boutique has made implementation time table. Time tale includes all the business activities i.e. setting up office, business plan completion, developing website and appointing of personnel. Implementation time table for Xenia Boutique is given below: Activity Starting date End Date Manager Concerned Department Business plan formation 1/7/2017 1/11/2017 Marketing Manager Marketing Department Office set up 1/11/2018 1/2/2018 - Owners Website development 1/2/2018 1/5/2018 Managers Information Technology department Hiring of the people 1/5/2018 1/7/2018 HR manager Human resource department References Cool, K., Schendel, D., (2010), 'Performance differences among strategic group members', Strategic Management Journal, 9(3) , pp. 207-223 Dant, S. P., (2009), Ownership Structure in Franchising: The Effect of Transaction Cost, Production Costs and Strategic Considerations, the International Review of Retail, Distribution and Consumer Research, 6(1), 5375 Dentchev, N., (2009), Corporate Social Performance as a Business Strategy, Journal of Business Ethics, 55(4), pg. 397 412 Drummond, G., Ensor, J. Ashford, R., (2012), Strategic Marketing: Planning and Control, (4th) London: Palgrave Macmillan Farahmand, N. F., (2011), Organizational marketing planning by management educated managers, African Journal of Marketing Management, 3(8), pp. 178-187 Glowik, M. Smyczek, S., (2011), International Marketing Management: Strategies, Concepts and Cases in Europe, Page 301, (4th), New York: Physica-Verlag Gruca, T. S. Rego, L. L., (2009), Customer Satisfaction, Cash Flow and Shareholder Value, Journal of Marketing, 69, 11530 Hoskisson, R., (2009), Business strategy: theory and cases. (6th), UK: John Murray Jones, R. M. Hayes, S. G., (2008), The UK clothing industry: Extinction or evolution? Journal of Fashion Marketing and Management, 8 (3), 262-278 Joshi, A. W., (2009), Continuous supplier performance improvement: Effects of collaborative communication and control: Journal of Marketing, 73(1), 133150 Lee, G. K., (2009), Relevance of organizational capabilities and its dynamics: What to learn from entrants product portfolios about the determinants of entry timing? Strategic Management Journal, 29, 12571280 Lymbersky, C. (2009), Market Entry Strategies: Text, Cases and Readings in Market Entry Management, (5th) Australia: Christoph Lymbersky Marcer, D., (2012), Marketing strategy: the challenge of the external environment. (5th) London, Washington: Sage Publications Mouncey, P. Baker, S., (2009), The market researcher's manifesto. International Journal of Market Research, 45 (4), 415433 Payne, A., Holt, S., (2008), Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing. British Journal of Management, 12 (2), pp 159 182 Preble, J. F. Hoffman, R. C., (2009), Competitive Advantage through Specialty Franchising, Journal of Consumer Marketing, 15(1), 6477 Schnaars, S., (2010), Marketing strategy: a customer-driven approach, (5th) Huntington, New York: Free Press Seshadri, S., (2009), Sourcing strategy: principles, policy, and designs, India: PHI Learning Pvt. Ltd Xenia Boutique, (2017), Xenia Boutique Blog News, accessed on 19th December 2017 from https://www.xeniaboutique.com.au/blogs/news